It seems that at least one company has finally reached the ultimate marketing frontier: advertising us in our dreams.
According to for The bustleone woman says she took part in a Coors experiment that managed to infiltrate her dreams with advertisements for the home brewery.
Travel writer Bobbi Gould said The bustle that in 2021, she responded to a bizarre Craigslist ad claiming a “big brand” was willing to pay $1,000 for “consenting sleepers.” Gould and her boyfriend responded to the ad and were directed to a warehouse in Los Angeles where more than a dozen other volunteers were hooked up to brain monitoring equipment as Molson marketers looked on. Cors.
Gould and the other subjects were asked to watch a video featuring Coors products amidst waterfalls and jungle landscapes, and were asked to try to fall asleep while listening to audio from the video they had just watched. look. Over the next eight hours, the travel writer said she actually had a series of “strange Coors dreams”.
“I had one where I was on a pogo stick jumping around with Coors products,” Gould said. The bustle. “In another, I was on a plane throwing cans of Coors at people and they were cheering me on.”
After the dream session, the travel writer said she and her fellow subjects were guided into a focus group where they were led to discuss the experience, which she says made them feel smell “like lab rats”.
“They were trying to implant Coors in our brains,” Gould told the blog. “It just didn’t go well.”
This alleged ordeal isn’t the first we’ve heard of Coors’ efforts to inject ads into dreams.
In June 2021, Scientific journal reported that Coors, along with others including Xbox and Burger King, were working with scientists to “engineer” advertisements into volunteers’ dreams using audio and video. Sound familiar?
the Science report also noted that 40 dream seekers signed an open letter calling for the regulation of nascent “targeted dream incubation” experiments like Coors’, because although this kind of dream manipulation is currently voluntary, “it’s easy to imagine a world in which smart speakers – 40 million Americans currently have them in their bedrooms – becoming instruments of passive, unconscious publicity overnight, with or without our permission.
“These personalized soundtracks would become backdrops for our sleep, much as the endless billboards that litter America’s highways have become for our waking life,” the researchers wrote in their open letter.
“Whatever Coors’ intention,” the researchers continued, “their actions set the stage for a corporate attack on our very sense of who we are.”
Given what Gould said he went through, it seems their warnings were on point.
READ MORE: Will advertisers infiltrate our dreams? [The Hustle]
Learn more about dream advertising: Companies want to put advertisements in your dreams
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