Digital marketing

Why Boost Lab bet it all on digital marketing and data

Why Boost Lab bet it all on digital marketing and data

No one would recommend starting a business in a pandemic. Yet that’s exactly what happened with the beauty industry, Boost Lab. Moving quickly from the original retail concept to e-commerce was less of a pivot than a necessity for the brand.

With the original concept of growing the brand and sales in retail and online stores, the retailer suddenly had to become a digital business from the start.

“Our early outlet jobs included chemists, but Covid has reset that expectation. Our plans to expand these retail agreements and partnerships were scrapped in early 2020 and going digital became our primary focus,” said Craig Schweighoffer, CEO of Boost Lab.

Today, digital remains at the heart of the business, although the brand plans to open concessions and its own stores in the near future. Now enjoying a strong digital foundation, expansion into retail will be about increasing revenue and customers.

“Digital is here to stay because it supports our brand promise, which is very powerful and simple: to provide quality skincare and accessible prices in a simple way. Digital in particular makes this promise meaningful for customers” , said Schweighoffer CMO.