Digital marketing

Twitter Spaces hosts can charge for admission and more digital marketing insights

Twitter Spaces hosts can charge for admission and more digital marketing insights

This week on Marketing O’Clock, the hosts Jess Budde, Greg Finnand Christine “Shep” Zirnheld explore digital marketing news you may have missed this week, from the latest Microsoft Advertising updates to lead generation forms on TikTok.

Also, improvements are coming to Twitter Spaces and we have plenty of personal space while we record remotely.

Watch the episode on YouTube or wherever you listen to podcasts.

Twitter Spaces Updates

In a Twitter thread on May 3, Twitter announced new features coming to Twitter Spaces. Hosts will soon be able to charge for entry to Spaces as well as limit the number of attendees, schedule them in advance, and more.

Any Twitter account with 600 or more followers has the option to host a Space.

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Upcoming changes in Microsoft Advertising

Microsoft Advertising continues to deliver new features to advertisers.

This week it was announced that customer match targeting is now available in most markets. Multi-image extensions and promotion extensions are coming to new markets for use in Shopping campaigns.

In addition to the new features, Microsoft announced that it will be phasing out the modified broad match type and making changes to phrase matching to incorporate some of the modified broad match keyword matching behaviors.

The change will begin rolling out to most accounts this month and mimics changes announced by Google Ads for broad match and exact match keywords.

Finally, Microsoft announced that a new two-line ad format is being tested in desktop search results, displaying only the advertisers’ title and URL to searchers.

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Lead generation ads are coming to TikTok

Just like you’re used to seeing elsewhere, TikTok’s lead generation ads have a CTA button that opens an in-platform form that users can fill out right from the app. Basic information that users have already shared with TikTok can be filled in automatically.

Businesses can customize questions and upload a custom background and profile image for the form. Prospect data can be downloaded or sent directly to a CRM.

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Catch of the week

Jeff Ferguson dives deep into these no-click search studies to explain why the calculations don’t quite match up.

Read more

ICYMI

Blake EmmaThe 17 tips to optimize your landing pages for conversions.

lightning tower

We’ll answer your burning digital marketing questions:

  • Who could soon finally be able to join Clubhouse?
  • What new campaign recommendations are available in Google Ads Editor?
  • When will the Adwords API finally be removed?
  • Where can you see ads that link to a business WhatsApp profile?
  • Why are other creators allowed to sample your YouTube content?
  • How does Facebook encourage users to keep their data tracking enabled?

For more information on this week’s stories, go to Marketingoclock.com to subscribe to the newsletter and the show!

You can also join our community at Discord to talk shop, follow the news and film with your fellow digital marketers.


Featured image credit: Samantha Hanson, North Cypress