Digital marketing

TransPerfect continues its digital marketing investments with the acquisition of Webcertain

TransPerfect continues its digital marketing investments with the acquisition of Webcertain

NEW YORK and YORK, England, August 24, 2021 /PRNewswire/ — Transperfect, the world’s largest provider of language and technology solutions for international trade, today announced the acquisition of Webcertain Group Ltd., an international agency specializing in digital marketing. Financial terms of the transaction were not disclosed.

Founded in 2003 by Andy Atkins-Krüger in York, EnglandWebcertain has grown to over 100 employees in its york and Barcelona desks. The agency provides international digital marketing services, covering SEO, SEM, social media and content services primarily focused on the B2B sector. Customers include leading technology companies like Akamai, global manufacturers like Fellowes, and travel industry leaders like NH Hotels.

Webcertain will complement TransPerfect’s TPT Digital division, bringing together two leading digital agencies that share a common focus on targeted campaigns that go beyond language translation.

In addition to its capabilities as an agency, Webcertain is known for its community building in the world of digital marketing. Its International Search Summit series is a premier program for digital marketers that includes four events per year across Europe and the United States.

Atkins-Krüger noted, “There is a clear and growing opportunity to provide innovative global digital marketing solutions to support international brands. With TransPerfect, we see a company whose commitment to technology and all things digital, combined with its leadership position in localization, creates a unique opportunity for our business to thrive. Joining TransPerfect is an exciting decision for us and we anticipate it will accelerate growth and market opportunities for the Webcertain team.”

President and CEO of TransPerfect Phil Shaw said, “Over the years we have had the privilege of partnering with Webcertain and we have continually been impressed with the success they have brought to our joint customers. We are delighted to welcome them now as a new member of the TransPerfect family of companies. “

TransPerfect was advised on the transaction by Simons Muirhead Burton. Webcertain was represented by Consulting M&A and Wallace LLP.

About Webcertain
Webcertain offers digital marketing for global brands, providing a range of digital and translation services in 44 languages. With clients around the world and from industries ranging from travel to education, manufacturing to software, Webcertain supports companies in their international expansion and global growth.

About Trans Perfect
Transperfect is the world’s largest supplier of Language and technological solutions for global affairs. From offices in more than 100 cities on six continents, TransPerfect offers a full range of services in more than 170 languages ​​to customers around the world. More than 5,000 global organizations employ TransPerfect GlobalLink® technology to simplify the management of multilingual content. With an unparalleled commitment to quality and customer service, TransPerfect is fully ISO 9001 and ISO17100 approved. TransPerfect is headquartered in new Yorkwith regional headquarters in London and hong kong. For more information, please visit our website at www.transperfect.com.

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http://www.transperfect.com