Digital marketing

The winners of the Effective Digital Marketing Awards 2021 announced

The winners of the Effective Digital Marketing Awards 2021 announced

Doctors Without Borders UK, Specsavers, Conversese, House of Oak, Sky, Britbox and Laithwaites Wines were among the winners of this year’s Effective Digital Marketing Awards. The winners were revealed at a virtual awards ceremony held this afternoon, with over 250 shortlisted brand and agency executives attending the event. Crafted, Picnic, TabMo, Liberty Marketing and Incubeta were among the award-winning agencies.

The Grand Prize was awarded to Médecins Sans Frontières and Crafted for their COVID-19 appeal campaign, the second year in a row that the presidency and the agency have won the top prize. The campaign also won the individual category award for most effective pandemic campaign.

The Digital Expert of the Year awards went to Jebbit in North America and Leadfamly in the UK, EMEA and APAC. Throughout the year, Masterclassing hosts around 250 events around the world – currently on Zoom – where brands hear from digital experts about cutting-edge technologies and platforms that can help them take their digital marketing to the next level. .

At the end of each event, delegates are invited to give their thoughts on each of the digital experts, based on what they heard during their presentation and panel discussions. The Digital Expert Awards are designed to recognize companies that have consistently received the best reviews in each region.

Congratulations to all our winners. Read on for the full list of winners in each category.

grand prize
Médecins Sans Frontières UK and Crafted – The COVID-19 appeal

Digital Expert of the Year – North America

Digital Expert of the Year – UK, EMEA and APAC
lead family

Most Effective Advertising Campaign
Artiphon and Nuuk – Orba: make music in seconds

Most effective attribution solution
QueryClick – Corvidae: for an attribution that works

Most Effective B2B Campaign
Pure Property Finance and Liberty Marketing – Unleashing research innovation during a lockdown

Most Effective Branded Content Campaign
Specsavers and Curated Digital – COVID-19 Care Online Content Center

Most effective data and analytics campaign
Laithwaites Wines and Incubeta – (Pub) Amazon Crawling for Laithwaites Success

Most Effective DTC Ecommerce Campaign
TIM + Vantagens – Tim Brasil Prepaid Customer Campaign

Most Effective Facebook Campaign
Best Friends Animal Society and ForwardPMX – Raising Funds for Animals in Need with the Power of Facebook

Most Effective FMCG/CPG Campaign
Russian Standard Vodka, The Village Communications and TabMo – Raise Your Vodka Standards

Most Effective Influencer Campaign
Sky – I Hate Suzie YouTube Series

Most Effective Instagram Campaign
Vivel and the digital street – Vivel #VoiceOfArt

Most Effective Integrated Campaign
The Royal British Legion and Croud – Poppy Appeal 2020

Most Effective International Campaign
Deutsche Telekom and Mindshare – What we do next

Most effective launch campaign
Roli and Nuuk – Launch of LUMI e-commerce

Most effective localization campaign
OmniGOV, The Cabinet Office and Mobsta – UK Government: Local Tourism Funding

Most Effective Mobile Campaign
BritBox, Total Media and Picnic – Swipe right to spit image

Most Effective Pandemic Campaign
Médecins Sans Frontières UK and Crafted – The COVID-19 appeal

Most Effective Performance Marketing Campaign
Lane Crawford and ForwardPMX – Thriving in Adversity: A Transition to Smarter Audience Targeting

Most Effective Retail Campaign
Sally Beauty & Salon Services and QueryClick – Styling Out A Global Pandemic

Most Effective Search Campaign
House of Oak and The SEO Works – Organic Search Campaign

Most Effective Social Purpose Campaign
Starlight Children’s Foundation and TIPi Group – Joy Delivered

Most efficient technology platform
Yext – No wrong answers

Most Effective TikTok Campaign
Converse, Foot Locker and of course – Converse CX x Foot Locker

Most Effective Video Campaign
Shopkick and Moburst – Triumph of Moburst / Shopkick TikTok

Most Innovative Campaign
Bruynzeel Keukens and Fingerspitz – Pinterest SEO: Inside the Black Box

Thank you to everyone who participated and congratulations to all of our winners. There is more information about the Masterclassing Global Digital Marketing Events Program here.