Marketing

The Warehouse Group celebrates small spenders in latest campaign via TBWA\NZ – Campaign Brief NZ

The Warehouse Group celebrates small spenders in latest campaign via TBWANZ - Campaign Brief NZ

| | 10 comments

TBWANZ and The Warehouse have launched a new “Hey, Small Spender” value platform. It revisits “Where Everyone Gets a Bargain,” through the lens of celebrating low spenders, who love the feeling of finding stylish, high-quality products at a fraction of the price.

In a world where big spender culture is often celebrated and where bling, spending and excess can be bragging rights, The Warehouse wants to celebrate New Zealanders who are savvy and stylish enough to spend little, yet get what they want.

New research commissioned by The Warehouse reveals that despite cultural pressure from high-end brands and affluent lifestyles, 96% of New Zealanders are genuinely proud when they get a bargain on a quality product and 93% think that they can get quality products at favorable prices. . It was the feeling and the pride that The Warehouse wanted to celebrate for its customers in “Hey, Small Spender”, because customers should not have to spend more to obtain high quality products.

The new work brings to life the feel-good factor shoppers get when buying stylish, on-trend products at prices that are too good to be true, and shows that savvy Kiwis are getting great value at The Warehouse. The first set of work focuses on clothing and household items, and more stories about different Kiwis spending little to get what they want will appear over the next few months.

According to Jonathan Waecker, Chief Client Officer at The Warehouse Group: “With rising inflation and the continued impacts of Covid-19, there has never been a better time to celebrate bringing value to Newcomers. Zealanders.

“The campaign is as beautiful as our new products – it showcases The Warehouse products from top to bottom and gives you an idea of ​​how good it feels when you spend little and get the trendy, quality products you want at a everyday very low prices. the price.

“The warehouse has always been the house of high value and ‘where everyone gets a bargain.’ “Hey, Small Spender” has modernized what it means, alongside our incredible product range and incredible prices. The works also coincide with a series of significant in-store price drops that will be released in the coming weeks. »

Shane Bradnick, Creative Director of TBWANZ Group, says Shane Bradnick: “‘Where Everyone Gets a Bargain’ is one of New Zealand’s most iconic and well-known lines, it was great fun giving it a spin. new life with the “Hey, Small Spender” platform, which celebrates how stylish and smart you feel when you get what you want without spending the earth. It’s about making small expenses the next big thing at a time when people need it most.

The campaign appears across television, online video, radio, billboard, print, social and digital signage.

Client: The Warehouse Group
Creative Agency: TBWANZ
TWG Marketing: Will Harvey
Media Agency: OMG
PR Agency: Eleven PR
Production Company: Good Oil
Director: Joel Kefali
Producer: Anna Stuart
Director of photography: Wrighton Bone
Publisher: Luke Haigh
Post-production: Perceptual engineering
Sound design, music composition and mixing: Cam Ballantyne @ Beatworms
Photography: Troy Goodall

The Warehouse Group celebrates small spenders in its latest campaign via TBWANZ