Digital marketing

The Fortress brand expands globally with the addition of Finc3, a leading European digital marketing agency

The Fortress brand expands globally with the addition of Finc3, a leading European digital marketing agency

Finc3’s Expanded Suite of Services Accelerates Fortress’s Vision to Become a Global Omnichannel Marketplace Platform

NEW YORK, March 31, 2022 /PRNewswire/ — Fortress Brand, a leading full-service market accelerator based in New York Citypartners with Finc3, a Germanyinternational online marketing group based in Hamburg.

As Finc3 becomes part of Brand Fortress, the companies become a single global organization offering direct-to-consumer (D2C) e-commerce services worldwide that help brand partners strategically grow on Amazon and grow. other e-commerce marketplaces globally, from United States and Canada to the European Union, UKand Japan.

Fortress CEO and Brothers Mate beer and Alex Beer state, “This marks a monumental day in the history of Fortress. As part of our mission to continue to be a meaningful partner to our customers, we have taken a big step across the Atlantic Ocean to partner with the Finc3 Group to offer our full-service Amazon brand partners and digital capabilities spanning from Europe for Japan. From our humble first office to a global organization, we have the deepest gratitude for our team and our customers and welcome every member of the Finc3 Group to our family of companies.”

Finc3 Founders John Bechler, Tim Nedden, Björn Sjut, as well as the entire management team, remain on board and have exchanged the majority of their shares for stakes in Fortress Brand. Additionally, all Finc3 Managing Directors remain on board alongside their teams to help drive the vision of building a global organization. All other details of the transaction remain undisclosed and confidential.

Together, with over 200 diverse team members and over 300 brand partners active in the international consumer goods (CPG) industry, the agency’s fully in-house services include comprehensive market management, data, creative, branding, photography, customer relationship management (CRM) and digital marketing services. Existing and future brand partners now have access to the extended range of international services, regional access to markets, including Europethe UK and Japanand localized capabilities to support their businesses and channels.

“E-commerce – whether via marketplaces, D2C channels or in a B2B context as well as CRM are becoming increasingly international businesses. That is why we already work internationally for most of the Finc3 customers – for many even on several continents”, reports John Bechler, co-founder of Finc3. “Modern e-commerce must be thought globally and implemented regionally,” adds the co-founder Tim Nedden.

Founded in 2014, Finc3 is a leading European digital agency with capabilities including digital marketplace marketing, CRM, data analytics and business-to-business (B2B) performance marketing under their own Finc3 Commerce group of companies, Finc3 Marketing Group and BizMut Marketing. Finc3’s team of data-driven digital marketing experts have forged deep, long-standing relationships with clients that span multiple verticals, including brands like Unilever or Bosch, global service providers and some of the fastest growing tech companies in the world like Mailchimp, Asana or Pipedrive. . With offices at Hamburg and BratislavaFinc3 supports the growth of multinational clients representing more than $1 billion retail value on the marketplaces it supports.

Finc3 joins the Fortress Brand family of companies which includes new YorkSchool House, a leading creative agency known for its innovative branding and dynamic storytelling. Backed by its partnership with Trivest Partners, a Floridabased on a private equity group, as well as significant organic growth in its own core business, Fortress plans to continue accelerating its vision through acquisitions and strategic brand investments. Solomon HedayaVice President of Business Development at Fortress, said, “Partnering with Finc3 represents a very important part of our long-term goal of creating an end-to-end global growth accelerator for brands at all stages of their life cycle. of life.”

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About the Fortress brand

Fortress Brand is a global digital market accelerator representing acclaimed brands across a multitude of industries, including beauty and personal care, health and wellness, and consumer goods. Founded in 2012 and based in new York, Fortress, together with its family of companies, School House and Finc3, offers its clients a dynamic suite of best-in-class digital services at all stages of their brand lifecycle, including comprehensive market management, strategy and creative services, 360-performance marketing, data analytics and international strategy all under one roof. With an extensive list of client partnerships including Glow Recipe, Youth to the People, and HUM Nutrition, the agency’s core strength is helping brands grow their e-commerce business across all global channels, including Amazon and other e-commerce marketplaces. Fortress was recognized as one of Inc.’s 5,000 fastest growing companies. in 2020 and 2021 and also endorsed by Amazon as a Verified Partner Agency.

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