The editors of Solutions Review have compiled a list to highlight some of the best social media marketing courses and training programs that social media managers and professionals can take on Coursera’s online learning platform.
Social media marketing is in an almost constant state of evolution. As new platforms gain traction and best practices come and go, marketers need to make sure they are up to date with the best and brightest social media marketing techniques and tools of each. foundational and emerging platform. Both professional and entry-level social media marketers can equip themselves with the skills and knowledge to create and manage agile and successful social media campaigns with social media marketing courses.
With that in mind, our editors have compiled a list of the best social media marketing courses available on Coursera’s online learning platform. The classes are listed in alphabetical order.
The best social media marketing courses available on Coursera
OUR OPINION : This intermediate level course can help working marketing professionals understand how content marketing and social media can work together to direct an audience to the right pages.
The description: Offered by UC Davis, this social media marketing course is included in the University curriculum Search Engine Optimization (SEO) Specialization program, but can also be taken independently. The self-paced training program is best suited for intermediate marketers with around two years of experience and can be completed in around eighteen hours. Topics covered include influencer marketing, social SEO strategies, social media content marketing, demographic assessments, audience engagement best practices, and more.
OUR OPINION : Social media is a crucial tool in every marketer’s toolbox, but it can also backfire if misused. If you want to better understand social media communities, user identities, and how to navigate them, this course can help.
The description: As valuable and pervasive as social media is, there are many pitfalls that can seriously damage a company’s brand. Before a business invests in a social media marketing strategy, it needs to educate its marketers about the good, bad, and bad sides of social media. From the University of Sydney, this course is taught by Dr Jonathon Hutchinson and covers fundamental concepts around social media. These include online identities, how social media intersects with public and private spheres, the differences between networks and communities, the sentiments of social media users, and the analysis of social media data.
OUR OPINION : Available through Coursera’s Project Network, this two-hour training will help you learn how to start marketing your small business on Facebook without paid advertising.
The description: This compact training course is designed to help small businesses learn how to market their brand on Facebook without investing in paid advertising. As a free guided project available on the Coursera Project Network, learners can learn how to create an optimized Facebook account, leverage Facebook groups, build an actionable Facebook marketing plan, drive high-value customers to their brand, and more. The hands-on program is for users who already have some marketing experience but need to learn more about marketing a small business with the particular set of tools offered by Facebook.
OUR OPINION : Tracking and analyzing your social media data analytics can be a difficult skill to learn independently. With this intermediate level course, you can equip yourself with the information and tools you need to get the most out of your social media analytics.
The description: Marketers who enroll in this course can expect to learn how to use application programming interfaces (APIs), collect data from various social media platforms, and process that data with methods such as correlations, regression and classification. Other topics and skills covered in the roughly thirteen-hour course include structured data, Python programming, R programming, sentiment analysis, data visualizations, statistical analysis, and more. The training is offered through the University of Washington and is taught by Dr. Chirag Shah. .
OUR OPINION : Learn how to create compelling social media posts, set up a content calendar, moderate posts, analyze data, build your brand, and grow your audience with this Meta training.
The description: Although this course is part of Coursera Professional Certificate in Social Media Meta Marketing, marketers can also take it independently. The program is aimed at entry-level social media marketers and consists of approximately twelve hours of video lectures, readings and quizzes. Topics covered in the course include managing a social media presence, creating social media accounts for a business, developing a brand identity, managing content calendars, performance evaluation social media content, etc. It is recommended that students have completed Meta’s Introductory Certification Program course, but it is not a required prerequisite.
OUR OPINION : Visual media is one of the best tools in your social media content marketing strategy. This course will help you learn how to use the Canva platform to create visuals that capture your audience’s attention.
The description: Offered by the Coursera Project Network, this training course will teach marketers how to use Canva’s features and use them to create social media visuals for platforms like Twitter, YouTube, and Facebook. The class is beginner-friendly and uses a split-screen video format to help learners practice their skills alongside video conferencing.
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