Marketers face the prospect of complying with existing consumer data privacy laws, tackling new ones expected in 2022, and managing customer data, all while dealing with forces such as the fading third-party cookie tracking. According to a 2021 Deloitte Insights Report.
That said, 2021 has left its mark on digital marketers, with plenty of lessons to learn. We captured some of these trends and lessons in our coverage of last year. And without further ado, here are the 10 best digital marketing articles on CMSWire for 2021:
AR-based product visualization can be used to deliver interactive advertising experiences that connect with customers on a deeper level than traditional advertising. Marketers have the ability to connect with potential customers using technology that allows customers to try out products from the comfort and safety of their own homes. Without the limitations of more traditional advertising models, has augmented reality finally come of age for marketing?
Imagine if your digital marketing tools had the ability to predict the future. What would you do with this crystal ball? How about quoting the most likely price to induce a purchase? Or provide each user with a set of search results that have been shown to be most likely to convert? Recommend a product through a web campaign that can be the most effective in driving engagement? How about selecting the best ad for a specific user with the highest propensity to click?
This is where artificial intelligence is most effective for digital marketers.
Big tech companies like Apple and Google are notorious for making updates to their systems that leave marketers scrambling to adjust their advertising and marketing strategies. On June 7, Apple announced the latest update for iPhone, iOS 15. As usual, Apple made consumer-facing updates, promising new features that improve FaceTime, offering weather overhauls and UI updates that make it easier to manage notifications. .
However, the update also comes with a few changes that marketers should be aware of, especially when it comes to user privacy. We spoke to marketing experts to learn more about these latest updates and their impact on marketers.
The COVID-19 pandemic has completely upended many things, including the digital world. Every industry and every consumer now recognizes the importance of digital channels and experience. Zoom has become our default handshake, and remote working is now a mainstay. However, due to its ongoing impact, little attention has been paid to the death of third-party cookies and how this will change the $500 billion digital advertising industry for life.
We live in a world where our every digital interaction is recorded, sometimes with our consent and other times without our knowledge.
Over the past few years, tech giants like Facebook and Twitter are coming under increasing scrutiny from regulators, pushing them to tighten their security and privacy controls and be more transparent about how they handle customer data. Legislations such as GDPR and CCPA have emerged to protect customer data and give consumers control and transparency over how companies store and use their information.
These are all steps in the right direction. But what comes next for the industry?
Those building B2B social media marketing programs should consider employee branding, showcasing C-Suite leaders, and connecting social media and account-based marketing (ABM) efforts. These are some of the hottest trends in business-to-business social media marketing, according to Carter Hostelley, founder and CEO of lead taila B2B social media consultancy.
“When I think of social B2B today, companies are very active on social,” Hostelley said. “And what I’ve always said, and I think it’s always true, is that the B2B social side tends to follow the B2C side by a few years. … Social is all about discovery. It’s It’s really about moving people from discovering a brand, to engaging with the brand, and finally to intent around the brand.”
Every marketer and their mother wants to know: what will the industry look like in 2021?
So what do marketers see coming?
The “social” part of social media has taken on a whole new weight in 2020, as the COVID-19 pandemic has confined people to small groups and away from indoor venues. It meant a shift to more online social media activity and a shift in behavior – some expected and some unexpected. If you’re running a social media account, you’ll definitely feel like your wheels are turning to direct you to the right audience.
Given last year tendencies, we thought about which concepts are worth investing in, anticipating better engagement with customers through a difficult period of the pandemic. We think the following trends are viable for 2021.
Content marketing has been an important part of the marketing mix for B2B and B2C marketers for some time. Ninety-five percent of B2B customers consider content as a marker of trust when evaluating a business, which makes it indispensable for B2B marketers. As consumer marketers have had to make drastic changes to their content marketing plans in the wake of the pandemic, the importance of content has grown as more people turn to digital channels. to get information.
How has the pandemic changed marketing? What has changed and what has stayed the same?