Marketing strategy

Script to Screen Announces Insider Interview on the Best Marketing Tactics to Sell More Products in 2022

Script to Screen Announces Insider Interview on the Best Marketing Tactics to Sell More Products in 2022

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We couldn’t have asked for a guest more connected to what works best in today’s world of advanced television.

In the latest in a series of “ThoughtLeaderThursday” insider interviews hosted by integrated agency Direct Response/Direct-to-Consumer Script to Screen, its co-founder and Executive Creative Director Ken Kerry will join Cannella Media DTC CEO Rob Medved for the best marketing tactics to sell more products in 2022 on Thursday, February 24, 2022 at 2:00 p.m. ET / 11:00 a.m. PT.

Medved is a 25-year veteran of direct-to-consumer media and marketing. He started his career trading in the S&P 500 pit of the Chicago Mercantile Exchange. There, he authored six computer training guides, partnering with Frank Cannella to publish and market them. After selling the book series to a division of the Chicago Tribune, he joined Frank at Cannella Response Television, now Cannella Media DTC. In addition to marketing various successful DTC products, including The Weed Thrasher and The Banjo Minnow, Medved has established Cannella Media DTC as a fundamental player in the DTC media and marketing arena. Under his leadership, Cannella Media DTC has become the most innovative and data-driven DTC agency and media platform, helping to manage various brands such as Tae-Bo, Beachbody, Emeril Lagasse Power Air Fryer, Jack LaLanne Juicer and many others. Through traditional linear inventory, Advanced TV (ATV), and CPA, Cannella Media DTC provides a means to deliver responsible performance and execution against a variety of KPI targets for all DTC initiatives through planning and multi-channel media buying, campaign creation and management. services, as well as exclusive access to its proprietary CPA platform. Cannella has the largest CPA television network in the industry, reaching over 110 million homes.

Insider Interview participants will learn:

  • The importance and impact of creativity in marketing
  • How to target audiences across different channels
  • How to build a lasting customer relationship
  • How to effectively manage a media budget

To reserve your spot for the insider interview, please visit:

Best Marketing Tactics to Sell More Products in 2022-Demio

“For 35 years, at Cannella Media DTC, we have been helping marketers build brands through intelligent, transparent and effective video placement,” said Medved. “We specialize in all media lengths – short form, medium form and long form – and business purposes. I invite you to this insider interview where I will discuss our CPA network and our winning methods in more detail. »

Kerry said, “We couldn’t have wished for a guest more connected to what works best in today’s world of advanced television. Rob and Cannella Media DTC know that television is not a dead medium, as some assume, and offer cutting-edge networks and unparalleled expertise in the DTC space. This insider interview will share his knowledge and secrets in practical, easy-to-understand terms. »

Kerry is Executive Creative Director at Screenplay and his practical involvement ensures that the highest production values ​​are combined with strong direct response principles. He co-founded Script to Screen in 1986, with his wife, Barbara, CEO. Script to Screen has produced more long-form infomercials for more marketers than any other company.

About On-Screen Script

Founded in 1986, Script to Screen is an industry-leading integrated direct response agency, providing a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and increasing sales. retail. Specializing in a strategic combination of profitable customer acquisition and brand building, Script to Screen has successfully partnered with entrepreneurs and major brands to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend , Nugenix, Nutrisystem, Omaha Steaks, Philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer and Wahl are among the top companies that have turned to Script to Screen for creative strategy, messaging and production across all channels , both offline and online from their DRTV campaigns.

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