Digital marketing

New Microsoft Advertising features and more digital marketing news

New Microsoft Advertising features and more digital marketing news

This week on Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you about all the new Microsoft Advertising features and a new Facebook feature we love to see (or hear!).

Additionally, Google Ads simplifies bid strategy organization and introduces dynamic placement exclusions.

Check out a video version of the podcast on YouTube!

New features coming to Microsoft Advertising

Microsoft announced a slew of new features at its Elevate 2020 Summit, including:

  • Import Facebook campaigns for Audience Network.
  • Video ads.
  • New private search technology for Bing.com.
  • Price comparison ads.
  • Video ad extensions.
  • Feed-based ad units for hospitality and tourism.
  • Target impression share.
  • Landing page building tools.
  • Unified Smart Campaigns.
  • And much more!

Read more

Google Ads changes the organization of the bid strategy

Google Ads’ Ginny Marvin announced that Google will update the organization of bid strategies for search campaigns.

Target CPA will be considered a “Maximize Conversion” bid type and Target ROAS will be considered a “Maximize Conversion Value” bid type.

To see which bid strategy a campaign is actually using, you need to add the Target CPA and Target ROAS columns to reports.

Learn more

Future dynamic placement exclusions in Google Ads

Google has announced that it will soon be rolling out dynamic exclusion lists to help advertisers proactively control campaign placements.

Advertisers will have the ability to obtain listings from third parties such as brand safety organizations and schedule to update them as often as they see fit.

An account can have up to 20 shared exclusion lists with tens of thousands of URLs and domains per list.

Read more

Facebook launches new audio tools

Facebook will launch an audio-only version of Rooms that will be discoverable at the top of News Feed, in chats, and in a new Rooms tab.

Creators can make Audio Rooms public or private, and monetization options are on the way.

Facebook will also allow creators to save the audio of their live conversations and publish them as a podcast.

A new in-app audio creation tool that will allow users to use features like text-to-speech, sound effects, voice effects and filters was also announced.

Learn more

Catch of the week

mike ryan reminds you why you need to choose your keyword match type wisely.

ICYMI

Cole Soldwisch found a new automated recommendations option (with a shorter review window) that you might want to turn off.

lightning tower

  • Who could join the FLoC bloc?
  • What new e-commerce advertising offers are coming to TikTok?
  • When will Google’s Page Experience update start rolling out?
  • Where could bad SEO professionals start blocking access to their site?
  • Why can’t you find our hosts on Reddit Talk?

For more information about the show, visit O’Clock Marketing Website. While you’re at it, be sure to subscribe to the show and our weekly newsletter to read all of today’s stories!


Image credits

Featured Image: Samantha Hanson, Cypress North
Screenshot: Google Ads