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Med Ad News Announces 2022 Manny Awards Finalists – PharmaLive

Med Ad News Announces 2022 Manny Awards Finalists - PharmaLive

Med Ad News Announces 2022 Manny Awards Finalists

Leading publication on pharmaceutical business and marketing Medical Advertising News announces the nominees for the 33rd Annual Manny Awards, rewarding the best communication and advertising in the field of health. The 2022 Manny Awards event will take place on Thursday, April 21 in person at Lighthouse, Pier 61, Chelsea Piers, New York City.

AbelsonTaylor Executive Vice President, Chief Business Development Officer Jay Carter is recognized as the industry’s 2022 Person of the Year. Carter has been a visionary leader in the pharmaceutical advertising industry for nearly 38 years, including serving as a growth catalyst for AbelsonTaylor’s evolution from a 28-person store in 1988 to one of the healthcare agencies largest and most creative independent health organizations in the world today, with 276 people.

Carter has also devoted his considerable talents to benefiting the pharmaceutical marketing industry as a whole, through leadership roles in various professional organizations, thought leadership contributions to professional publications, and a commitment to mentoring new generations of leaders. Of the industry.

Carter had a spectacular track record of accomplishments at AbelsonTaylor for more than three decades. He has worked on some of the most successful and iconic campaigns in medical advertising history, including the Hytrin “Balloon” campaign and the launch of Prevacid “Tummy”. Carter has held several leadership positions with the agency, including the current role of Executive Vice President, Chief Strategy Officer. He is also a shareholder of the agency, a member of the executive committee and a member of the management team which advises the agency on key commercial and political issues.

Jay Carter

Carter has long been active in professional organizations created to elevate and improve the medical marketing industry. As a board member and past president of the Medical Advertising Hall of Fame, he helped preserve the history of medical advertising, honor individuals and campaigns that pioneered the industry, and recognize new talent in medical advertising. As a board member and current chair of the Coalition for Healthcare Communication, Carter actively supports the group’s initiatives to protect and promote the free flow of accurate health information when educating healthcare providers. health care and patients on pharmaceuticals.

Carter resides in his hometown of Berrien Springs, Michigan, with his 19-year-old wife, Rhonda, and their three dogs. They have six children and 8 grandchildren.

Voted by Medical Advertising News staff and industry peers, here are the nominees for the 2022 Manny Awards:

Agency of the Year Category I

  • FCB Health New York, an IPG Health Company
  • Finger paint marketing
  • Click on health

Category II Agency of the Year

  • Calcium
  • Concentric Health Experience
  • McCann Health Managed Markets, an IPG Health Company

Agency of the Year Category III

  • Brick town greenhouse
  • CrowdPharm
  • moon rabbit

Growing agency

  • Biolumina Group
  • Neon, an IPG Health company
  • PRECISION effect

Best Agency Campaign

  • FCBCURE, an IPG Health company
  • Click on health
  • moon rabbit

Best Consumer Print Campaign

  • FCB Health New York, an IPG Health Company: Battle Back
  • Intouch Group, an EVERSANA company: Clear the line
  • Intouch Group, an EVERSANA company: Ticking Lyme Bomb

Best Mainstream TV/Radio Campaign

  • AREA 23, an IPG Health Company: Lil Sugar
  • FCB Health New York, an IPG Health company: Poop should never be painful
  • McCann Health New Jersey, an IPG Health Company: House Rules

Best Consumer Web Campaign

  • AREA 23, an IPG Health Company: Lil Sugar
  • CDM New York: the art of cuddling
  • McCann Health New Jersey, an IPG Health Company: House Rules

Best Digital Campaign for Patients

  • AREA 23, an IPG Health Company: Sick Beats
  • AREA 23, an IPG Health Company: Social Bullets
  • Fingerpaint Marketing: Process What Happened Yesterday, Today

Best Digital Doctors Campaign

  • CDM New York: the hidden culprit
  • FCB Health New York, an IPG Health Company: Disappearing Doctors
  • GSW, powered by Syneos Health: The story in their bones

Best Experiential Campaign

  • AREA 23, an IPG Health Company: Social Bullets
  • Intouch Group, an EVERSANA company: Kindness Over MD
  • Klick Health: Rising above COVID

Best launch campaign

  • Concentric Health Experience: Wegovy
  • McCann Health New Jersey, an IPG Health Company: Livmarli
  • RevHealth: Besremi

Best Managed Markets Campaign

  • AREA 23, an IPG Health company: Best Practices
  • The Block: at every stage
  • McCann Health Managed Markets, an IPG Health Company: Stopping Uncontrollable, Relentless Itching for Children with ALGS
  • PRECISIONValue: Overcoming Obstacles

Best Medical Devices Campaign

  • AREA 23, an IPG Health Company: Sick Beats
  • CDM New York: easy to find
  • McCann Health New York, an IPG Health Company: The CO2 Inhaler

Best Unbranded Campaign

  • FCB Health Europe, an IPG Health company: Is your pain relief triggering your migraine?
  • JUICE Pharma Worldwide: Redirecting Migraine Relief
  • McCann Health New Jersey, an IPG Health Company: The Unbearable Itch

Best Patient Engagement Campaign

  • AREA 23, an IPG Health Company: Sick Beats
  • Intouch Group, an EVERSANA company: Clear the line
  • Klick Health: The Curious Eye

Best Philanthropic Campaign

  • AREA 23, an IPG Health Company: Lil Sugar
  • AREA 23, an IPG Health Company: Social Bullets
  • Intouch Group, an EVERSANA company: Clear the line

Best Professional Print Campaign

  • AREA 23, an IPG Health Company: Tired Greatness
  • CDM New York: easy to find
  • GSW, powered by Syneos Health: The story in their bones

Best Professional Web Campaign

  • AbelsonTaylor: Endless Sequels: Recurring C difference.
  • CDM New York: every color is primary
  • McCann Health New Jersey, an IPG Health Company: The Unbearable Itch

Best Rare Disease Campaign

  • CDM New York: the hidden culprit
  • Intouch Group, an EVERSANA company: Kindness Over MD
  • McCann Health New Jersey, an IPG Health Company: Teddy Bears Alagille Syndrome

Best Social Media Campaign

  • CDM New York: the art of cuddling
  • FCB Health New York, an IPG Health Company: Ms. Information
  • FCB Health New York, an IPG Health company: Poop should never be painful

DE&I Champion

  • 1798, a Fingerpaint Company
  • CDM New York
  • CMI Media Group and Compass

Heart Prize

  • The block
  • Intouch Group, an EVERSANA company
  • Click on health

Industry Personality of the Year

  • Jay Carter, Executive Vice President, Chief Business Development Officer, AbelsonTaylor

bullish marketer

  • Allison Garrity, Senior Director, Farxiga Marketing, PCP and Endocrinology, AstraZeneca (nominated by Triple Threat Communications)

Most Admired Agency

  • AREA 23, an IPG Health company
  • CDM
  • Click on health

Most Creative Agency

  • AREA 23, an IPG Health company
  • GSW, powered by Syneos Health
  • Intouch Group, an EVERSANA company

Network of the Year

  • BlocPartners
  • IPG Health
  • Omnicom Health Group

Vision Award

  • CMI Media Group and Compass
  • CrowdPharm
  • TBWAWorldHealth

Medical Advertising News thank you platinum sponsors Calcium, CDM, Center, GSWand TBWAWorldHealth; and gold sponsors Biolumina Group, The block, Concentric Health Experience, finger painting, Intouch Groupand JUICE Pharma worldwide.

About Manny Awards
For 33 years, the Medical Advertising News Manny Price paid tribute to the creative work of agencies serving the healthcare market, their employees and their contributions to the industry. Every year at this awards gala, Medical Advertising News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to recognize those who make significant contributions to healthcare communications. On this special evening, hundreds of industry peers join Medical Advertising News by honoring winners in a range of award categories.

On Medical Advertising News
Reference publication of the pharmaceutical industry since 1982, Medical Advertising News provides broad coverage and incisive analysis of the issues, events, trends and strategies that shape pharmaceutical business, marketing and sales. More than 30,000 readers – including business, marketing, sales and product executives – receive Medical Advertising News, which is a publication of Outcomes LLC. For more information, visit http://www.medadnews.com.

About Outcomes LLC
A marketing and media company designed to appease the changing consumption habits of B2B audiences, Outcomes supports the healthcare communications industry through industry-leading brands Medical Advertising News, Pharma Live, premier events including the Manny Awards and content marketing services. For more information, visit www.outcomes-marketing.com.

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