Mother’s Day is unquestionably one of the most celebrated holidays on the planet. Considering that there are approximately two billion mothers in the world according to recent statistics, you can clearly tell the reason behind it. When Mother’s Day rolls around, it’s usually a time to celebrate the special people in your life who happen to be moms. It could be your own mother, sister, cousin, friend or even a complete stranger. Businesses are also taking the opportunity to appreciate their customers by using Mother’s Day gifts and other marketing tactics and strategies while promoting their brands, products and services in the process.
That being said, let’s take a look at some expected Mother’s Day 2022 marketing tactics.
But first, when is Mother’s Day?
The International Mother’s Day celebration usually falls on the first Sunday in May each year. This means that each year the dates may vary. It may also be celebrated at different times in different countries due to time zone differences. In 2022, Mother’s Day will be on Sunday May 8 (Sunday May 8, 2022)!
With that out of the way, here are some marketing strategies to look forward to this upcoming Mothering Sunday.
Attract buyers through social media
Whenever marketing is mentioned, social media platforms are among the first channels that astute entrepreneurs think of in today’s business world. Channels like IG, Facebook, Twitter, and Pinterest are particularly good at promoting your brand or products using contests, promotions, and giveaways. You can even hold online marketing events through social media where you promote your business offerings. These promotions will usually be Mother’s Day themed. They work especially well for businesses that deal in products or services that make a awesome gift for moms on mothers sunday.
Often done using videos and images, influencer marketing is one of the most effective marketing strategies. We have seen it used by many marketers and brands in the past, where influencers are usually key female celebrities, public figures and influential women in society. Having such a woman tell your brand story on social or mainstream media can be an impactful way to advance Mother’s Day Sales, and that’s something we should expect from many companies in 2022.
Using Mother’s Day Gifts as Incentives
On the upcoming Mother’s Day, you can also expect marketers to entice customers to purchase thoughtful Mother’s Day gifts as add-ons or part of a basket. Although there is a long list of things to consider, the guys at Books say roses are quite effective in showing your appreciation to the special mother in your life. Plus, you can have the roses delivered to the customer’s doorstep without much hassle. In addition to using these gifts as an incentive to make purchases, sending a buyer a rose on Mother’s Day can make them feel special, thereby attracting loyalty to your business.
Free delivery and discount offers
As mentioned earlier, offers are always a great marketing tactic that entice buyers, not just on Mother’s Day. One type of offer you can expect from marketers in 2022 is free shipping as a marketing incentive for products purchased on Mother’s Day. This could be combined with discount coupons to make the products even more appealing to shoppers. This upcoming Mother’s Day, you can expect to find plenty of free shipping and coupons with discount codes like “MOM2022”.
Website and Affiliate Marketing
Of course, many businesses will be promoting their Mother’s Day 2022 deals through multiple online channels, including e-commerce platforms and their own websites. Many brands will also do the same by using affiliate programs, where you ask other people to promote your brand or products for a commission. As always, these marketing tactics go hand-in-hand with email marketing campaigns, so don’t be shocked if you receive a dozen or more promotional emails from businesses or stores you’ve purchased from before. .
Mother’s Day gift guides
It’s not uncommon to run out of gift ideas for the special mom in your life this Mother’s Sunday. This is something marketers know all too well, so you can expect plenty of Mother’s Day 2022 gift guides as May 8 approaches. These guides give buyers tons of gift ideas choose, thus maximizing the chances of them making a purchase. All the marketer has to do is provide value and convenience in the guide. They are also great for minimizing abandoned carts while retargeting website visitors.
Every year, people around the world look forward to the International Mothers’ Day. Marketers do the same while seeing it as a chance to maximize sales and improve brand image. The above are some of the tactics they use, which you can expect on the upcoming Mother’s Sunday.