Digital marketing

Liturgical restructures, focuses on digital marketing

Liturgical restructures, focuses on digital marketing

Liturgical Press, a Catholic and ecumenical publisher based in Collegeville, Minnesota, is restructuring its staff and realigning its responsibilities in an effort to improve its scholarly and pastoral publishing arms and increase its digital marketing reach.

The first in a series of promotions, Hans Christoffersen, editor of academic and monastic titles at Liturgical, has been appointed editorial director for the press. In his new role, Christoffersen is responsible for leading the acquisition of all books and periodicals and developing new audiences. The focus will be on capitalizing on growing reader interest in trade titles on “the spirituality, mysticism and wisdom of various monastic traditions,” he said. TP.

“We particularly look to written submissions for contemporary relevance that are inspired or rooted in Benedictine wisdom and the tradition of Hebrew prophetic imagination,” he added.

For the academic line, the press prioritizes “first-class scholarship written in an accessible manner for an educated, non-expert audience” in the fields of ecclesiology, liturgy, sacraments, and monastic studies , said Christoffersen.

Still in the editorial department, John Kyler, a former liturgy and music editor, is now general editor of parish resources. He is responsible for the acquisition of the pastoral book and the management of parish programs and periodicals. Kyler reports to Christoffersen.

Liturgical also emphasizes digital marketing. In that vein, the press is launching a new website this winter and working with a digital marketing consultant to expand its customer outreach through email, social media, and paid and organic search strategies. According to the publisher, digital marketing efforts will favor titles on the first and last list, with email distribution focusing primarily on new titles.

Personnel changes at the newly reconstituted marketing department include the promotion of Tara Durheim, formerly associate editor for academic and monastic titles, to marketing director at Liturgical. Reporting to Durheim, Michelle Verkuilen, formerly associate publisher for the parish market, is now associate marketing director. Verkuilen’s new responsibilities include author support, advertising and print promotions.

Additional changes to the marketing department include the promotion of Monica Bokinskie, formerly a graphic designer and marketing manager, to creative manager, marketing. Brian Woods, formerly Director of Sales and Marketing, is now Director of Sales and is responsible for all reseller channels and direct sales.

Finally, in its 33rd year within the company, director of the liturgy and publisher of the monthly press, Give us this day, Peter Dwyer is retiring in June 2022. Aelred Senna, OSB, has been appointed Editor of Give us this dayas of January 2022. Senna is part of the team that developed Give us this day, first as Associate Editor for Marketing and more recently as Associate Editor. Liturgical’s search for a new director to replace Dwyer begins this week.

“I’m honored to have been part of over 3,000 books on my own,” Dwyer said. TPcalling the pinnacle “the success of Give us this daya monthly prayer periodical that we launched in 2011.”