Digital marketing

LinkedIn lists the top 10 on-demand marketing skills

LinkedIn lists the top 10 on-demand marketing skills

LinkedIn has released a report on the 10 most in-demand marketing skills in 2021, based on what employers are looking for in job postings.

Half of the top 10 jobs posted on the platform are in the digital or media space, the report reveals.

As a result, the most in-demand skills show a growing reliance on technology, a growing tendency to leverage social media, and continued SEO relevance.

SEO is highlighted a few times throughout the report as there is a particular demand for off page SEO.

It’s a skill that can help marketers stand out, according to the report, as off-page SEO represents one of the biggest skill gaps in digital marketing.

Here are some additional highlights from LinkedIn’s In-Demand Marketing Skills report.

Key marketing skills in demand

These are the skills currently most in demand for marketing jobs:

  1. Press Releases
  2. HTML
  3. Internet audience analysis
  4. sales promotion
  5. Administrative support
  6. digital marketing
  7. Adobe Acrobat
  8. Retail sales
  9. Google Analytics
  10. Content Management Systems (CMS)

While knowing how to write press releases is a must-have skill right now, LinkedIn predicts that becoming an expert in social media and content marketing will prepare marketers for the future.

That said, it’s marketing skills with the fastest growing demand:

  1. instagram
  2. Content Marketing
  3. creative problem solving
  4. Brand awareness
  5. Branding
  6. Hoot Suite
  7. Adobe Premiere Pro
  8. Marketing Automation
  9. Client experience
  10. Facebook Marketing

In the labor market, getting hired depends a lot on supply and demand.

LinkedIn has identified marketing skills with highest supply/ask ratio.

Here they are in order, with skills at the top in higher bid and skills at the bottom in lower bid:

  1. digital marketing
  2. Advertising
  3. Social networks
  4. Data Science
  5. Graphic design
  6. marketing product
  7. Business communication
  8. Sales transactions
  9. Web development
  10. In writing

Related to the above are the the biggest skill gaps in digital marketing:

  1. Digital strategy
  2. Omniture
  3. Link building
  4. Advertising research
  5. Off-page SEO

To fill skills gaps, many LinkedIn members are taking advantage of the site’s free learning courses.

I won’t list them all here, but it’s worth noting that “SEO Foundations” is the 4th most popular course among LinkedIn’s marketing courses.

Here are some other highlights from the report regarding SEO as an in-demand skill:

“…search marketing is in vogue and SEO remains at the heart of marketing strategy, especially as voice search makes inroads into customer habits…

…paid search and search engine marketing are also on the list of top skills employers want. Being proficient in digital strategy, Omniture, link building and off-page SEO can make you a coveted asset.

Top Marketing Jobs In-Demand

Now that you’ve seen the top and most in-demand marketing skills, here’s a look at some of the jobs you can get with them.

Here are the top 10 most in-demand marketing jobs right now:

  1. Digital Marketing Specialist
  2. digital account manager
  3. Social Media Manager
  4. Digital Marketing Manager
  5. Editor
  6. Marketing Associate
  7. Account Supervisor
  8. Marketing assistant
  9. Digital strategist
  10. Marketing Manager

To learn more about the most in-demand jobs this year, check out these resources:

Learn more about the LinkedIn report

This information comes from LinkedIn internal data – Based on the total number of NAMER jobs in the Marketing function listed on LinkedIn from March 30, 2020 to September 29, 2020 compared to September 30, 2020 to March 30, 2021.

Source: LinkedIn Marketing Solutions Blog