Instagram is one of the most popular places to sell different things. Here you will find clothes, shoes, works of art, the production of the B2B segment and, of course, brands that sell things for your home. But, Instagram for interior design brands? You bet.
The feed mechanics on Instagram allow brands in the interior design sphere to grow and grow faster and more efficiently because here you sell the idea and the products are expensive or cheap.
The ideas you implement in the minds of users are what motivate them to see and buy the product. However, competition on Instagram is getting higher and higher, so brands, especially small local ones, need to develop a working strategy for promotion on the platform. Here you will find proven techniques and tips for your tactics, so you can compete with many other brands.
Visualize the concept: Interior design is what people use to make their living space more pleasant and stylish. In fact, many of them have an idea of a perfect interior already created in their mind. And will look for things that suffice for their vision.
So, to attract and retain users and views on Instagram, you need to use it as your storefront. Your products have to match certain stylistic decisions and Instagram is a place where you share them. So here’s the basic advice: shoot your production in the settings. This can happen at different scales, but the key is that you make your material a central figure in the shot, and the background matches the hypothetical design that suits it best.
— Collect accessories that showcase your products
— Invest in backgrounds to Instagram Grid
— Always convey the idea that shows your product in context
Use the right hashtags
In modern marketing strategies for instagram, hashtags still play a huge role. Some time ago, the platform offered the possibility to subscribe to hashtags and thus collect views for publications. For interior design brands, this is a unique opportunity to make more sales as it increases the chances of being noticed and recognized around the platform. However, for this to work, you need to put the right hashtags.
Here are some versatile rules that can help you get it right:
— Mix evergreen and seasonal labels (depending on the season, of course)
— Use prominent keywords that are relevant to your audience as hashtags
— Look through your competitors
– Aim for the best positions; provide a high quality, short-term engagement
— Create brand labels
— Increase the number of hashtags by adding some in the comments section.
Be useful to your potential customers
This question is about the variety of your content. To increase interest in your products, you need to dilute your feed with something other than that; that’s how it works on social media in general. Also, having different topics to cover increases your level of engagement with likes and views, thus delivering a better rate on the platform.
This technique also works with the idea of selling the concept, as it also helps show your product in context.
— Research new trends and discover them with the public
— Show some design tips that include your product
— Share the looks that inspire you and your followers. If possible, create such looks yourself
— View your production details; users love the making-of videos and photos. (Just open a tool such as a online video editor and use their customizable video makers to create content that promotes your interior design brand.)
Knock ’em down with the color
Instagram for interior design brands fits like a glove. This is because this social network is incredibly visual. How your posts are organized in the profile and how they appear in user feeds is key as it formulates your brand recognition. And the instrument that most strikes users is color.
Humans rely heavily on their vision, and established color patterns trigger long-lasting associations in the mind. Developing a certain color design is not always about the actual colors of your product. It’s the ultimate branding tool, so when working on choosing colors for your IG account, think about things like:
— What atmosphere does your product give?
— Where is it used? outside or inside?
— How can your concept be illustrated by color?
— What associations do you want to trigger?
These are the key questions that will help you develop your brand colors to collect more views. There are a thousand other details to take into account, and all of them are related to your product. For example, bizarre post modern vases will call for bright, juicy tones, and boho macrame wall hangings call for soft natural tones with an emphasis on greenery.
Invest in photography
Not only do you have to hire professional photographers to shoot promotional materials, but you have to totally learn how to provide compelling content yourself. This factor is very important because no one will understand the best angle to show the product and then its creator. If you’re unsure of your skills, it’s definitely worth visiting workshops or courses dedicated to mobile shooting and content creation.
Also, when you create the content on your own, it is easier for you to connect with the audience, receive more views, because you are involved more deeply. This fact is very helpful in your struggle to succeed with Instagram for interior design brands because people love personalized brand accounts. Still, collaborating with professional photographers is a must, at least sometimes, to make your feed look more professional and learn how to maintain the concept and develop the aesthetic.
Encourage user-generated content
Instagram’s crowd depends a lot on social approval. And here is the ultimate truth in three points:
1 — The content you create yourself is what attracts people to your profile
2 – And user-generated content is what keeps them staying and considering your product for purchase
3 – You need to schedule Instagram posts
Basically, for any brand, the primary source of user-generated content would be customer reviews. The easiest and most effective way to gain a pillar of social approval is to encourage your customers to share stories with their purchase. This format is accessible, easy to collect and incredibly personal. And that’s exactly what people need; they want to see a real-time, personal experience before deciding to buy from you.
Having many examples of your relationship with buyers also improves your company’s image, it is proof that you are a reliable decoration brand.
Creating and posting the perfect Instagram post can be time-consuming, especially if you’re creating your posts one by one on the day you plan to share them. schedule instagram posts, you must choose one of the tools, such as Planable offers for example. Scheduling and posting to Instagram will be easier with just a few clicks from desktop or mobile.
The map that leads to you
Instagram offers location tags as an additional tool for accurate marketing. Whether you have a physical store or not, tag your posts in the good location so that your potential customers can find you. If you have a real store, your customers can come to you without any extra effort.
If not, you will still make your posts visible to the relevant audience, who are more likely to see them and make your buyers. For small local businesses, this is a method to filter out queries they can’t yet answer, for example, international shipping or language barriers.
Create a photobooth (eligible for brands that have a physical store)
This tip is very specific, but it can also really boost your social media growth. For today’s marketing strategy, it’s a big bonus if you have enough space to set up the smallest selfie point. Selfies of different kinds are what drives the whole industry forward.
Younger generations find this a lot of fun, and for them it means your brand is catching the same wave. Encourage selfies of your customers essentially produces more UGC, so this will bring you growth and you will receive more engagement like IG views.
— Implement your product as the main accent for the photo
– Physically enter your brand name, personal hashtag and IG nickname; this way, other viewers will be able to find you even if your customers forget to tag you
—Put a lot of effort into decorating the area and come up with a unique idea to attract customers
The interior design industry can benefit a lot from the Instagram profile:
— A nice description of the concept
— Opportunity to share the story and values of the brand
— Several channels of connection with the public
— Collecting and demonstrating the real feedback you get
— Present the product in its context.