Launching and scaling a new business can be tricky. Not only do you need to reach your target audience, but also convince them to invest in your product or service rather than one of the countless other options on the market. So how do you develop a marketing campaign that drives long-term business success? According to Money & Marketing Strategist for Visionaries at Carrico Ventures Erica Carricoit is by taking a step back from social networks.
While trying to launch a new business without the help of online promotion may seem counter-intuitive, Erica did just that. And over the past four years, her seven-figure company Carrico Ventures has helped thousands of women find their purpose and monetize their freebies by moving away from email marketing, funnels and advertising. in line.
“My clients have successful business launches because I take them away from the volume influencer mindset first. We look at things from a relationship building and intimacy perspective, and to offer a boutique experience to a select group of people,” says Erica.
Step away from internal marketing
Erica says there are two forms of marketing: internal marketing and external marketing. Internal marketing involves social media, mailing lists, and blogs, and is designed to stay in touch with people who are already part of your online community. External marketing is everything else – workshops, podcasts, speaking engagements, and outreach through media publications.
“Most people who start their business focusing on internal marketing end up selling to the same people over and over again, which is usually a pretty small audience, especially in the beginning,” says Erica. “And usually only about 1% of your audience will buy from you. So if you don’t have a consistent number of external leads, you’re going to be tapping into your audience for the first few months. »
Use the power of proof of concept and work on word of mouth referrals
According to Erica, it’s crucial not to overdo it when starting a business. This involves small, thoughtful launches rather than lavish, poorly planned events that are more likely to fail and negatively affect your reputation from the get-go.
“It’s about getting those first five to eight customers so you have what I call proof of concept,” she says. “A lot of that is done through networking, making personal contacts and asking for referrals. Personally, I keep my launches small and almost invisible to make sure they’re very successful.
Organize virtual workshops
Once you have defined your niche, organize intimate environments where you can promote your services to a limited audience. “The strategy I teach is called the signature workshop. And it’s a two-hour workshop, which can be virtual or in-person, that you do in two or three different locations every month, regularly, every month,” says Erica.
For example, if you have 10 people in a workshop, all of them are already your ideal customers since they are already investing time and a small amount of money for you to help them solve a problem. she says. “So let’s say I could charge $20 for people to come to a workshop and share with them how I can help them more in one of my programs. I have an 80% conversion rate in my workshops.
Partner with other organizations
Building relationships with other organizations in your business niche can be a great springboard for promoting your service or product. “I built my six-figure business by hosting two small, intimate workshops every month where I partnered with outside organizations,” Erica explained.
By collaborating with different centers, you will end up filling your workshops, and there are also other means such as joining schools, conferences and organizations that correspond to your target audience. Many often seek speakers on a variety of topics.
Reach your target audience
While it’s important to reach your potential customers through outbound marketing, you shouldn’t forget to do the groundwork, like appearing on podcasts, getting featured in the media, and managing social media accounts. “I typically see most people start making that $10,000 after they’ve run their outbound marketing for 12 months,” she says. “But once you try to get to $20,000-$30,000 a month, we start scaling social media, we come up with offers, and we start helping people hire team members.”
Erica runs programs and classes to help coaches, healers, holistic health practitioners, alternative therapists, creatives and visionaries grow their businesses to six figures and beyond, so they can have the impact and revenue they want. “The goal for 2022 is to inspire one million people to live their purpose, start their business and grow it where it has an impact.”