Marketing strategy

Former WHOOP and Fitbit Executives Join CardieX Group Company CONNEQT Health to Drive Product Launch and Marketing Strategies

Former WHOOP and Fitbit Executives Join CardieX Group Company CONNEQT Health to Drive Product Launch and Marketing Strategies

Health and Fitness Leaders Jack Seitz and Lara Rosenbaum join the CONNEQT leadership team, bringing a total of 45 years of digital healthcare marketing talent

IRVINE, Calif., April 4, 2022 /PRNewswire/ — CardieX Limited (ASX: CDX), a global health technology company focused on cardiovascular disease and vascular health disorders, today announces the addition of notable health and fitness experts. Jack Seitz and Lara Rosenbaum have been named to the leadership team of CardieX subsidiary, LOGINa new consumer health company that will focus on home vital signs monitors, wearables and consumer health apps.

Jack Seitz, Marketing Director, CONNEQT

Jack Seitz joins the team as Chief Marketing Officerbringing with it marketing, creative services and brand management experience from companies such as Puma and WHOOP – the latter recently rated at $3.6 billion after its launch in 2011. Jack’s passion has always been in the field of health and fitness, helping to bring new technologies to market to propel these industries forward. During his time at WHOOP, Jack focused on reaching elite performers and educating professional athletes on the importance of monitoring their vitals for peak performance. His work with the company helped take it from a startup to a household name in a short time. Today, he is interested in the commercialization of health technologies that reach a much larger market: the everyday consumer. He was drawn to CONNEQT knowing that its products are designed to help monitor daily vital signs and heart parameters to maximize preventative health. Cardiovascular diseases being the first global problem number one cause of death worldwideJack felt aligned with CONNEQT’s mission to disrupt the heart health industry by providing devices that measure what matters.

“I’ve had the privilege of working for some of the most innovative companies in the sports and health technology industries, and during that time I’ve recognized the importance that data can have in helping prevent injuries. “, said Jack Seitz, CMO of CONNEQT. “I want to apply my experience to CONNEQT who are doing incredible work in the area of ​​heart health. With the number of people affected by cardiovascular disease knowingly and unknowingly, this is data that will help individuals monitor where their heart is. health and what they need to adapt to live a long and strong life.”

Lara Rosenbaum has been appointed Senior Director of Content Strategy at CONNEQT and will lead the strategy around branded content to help position CONNEQT as a trusted and go-to healthcare resource. Additionally, she will work alongside Jack to support the company’s marketing goals and needs. Lara brings with her a plethora of knowledge in health journalism, digital branding and content marketing, having done similar work for Fitbit, Hims, Women’s Health Magazine and other like-minded companies. Prior to starting her career, Lara was a member of the US Freestyle Ski Team, hence her passion for health, fitness and peak performance. She was drawn to CONNEQT knowing what its technology is designed for: helping users learn and understand their health on a deeper level. As a former athlete herself, Lara understands the importance of knowing how your body works, and she believes that bringing devices to consumers that can provide advanced metrics of their vital and vascular health is a real game-changer.

“As a creative thinker, I’m thrilled to join this incredible team at CONNEQT to help share their goals and vision with the world,” said Lara Rosenbaum, Senior Director of Content Strategy at CONNEQT. “The products in development are remarkable and capable of making a real difference. I hope to use my experience in the health and fitness industries to show how revolutionary technology like this is and the power it can have when brought directly to consumers to use as part of their daily routines.”

Both Lara and Jack joined CONNEQT after seeing the brand’s potential to standardize heart health tracking so everyday consumers can improve their health and experience true vitality. The two leaders join the team to work alongside the CEO of the CardieX group and co-founder of CONNEQT, Craig Cooperwho inspired them both to be part of this journey.

These new hires come at a time when CONNEQT is developing its first products, which will begin launching later this year. First to market will be the CONNEQT “Pulse” – a dual blood pressure monitor planned to be the first consumer vital signs monitor to measure central blood pressure using CardieX’s patented SphygmoCor® technology. Additionally, CONNEQT will soon branch out into the wearable health space with the CONNEQT Band, which will include a full suite of patented health metrics as well as unique health and wellness features focused on heart health.

“Jack and Lara bring with them not only a wealth of industry-leading experience, but also an abundant passion for CONNEQT and what we do in heart health,” said Craig Cooper, CEO of the group and co-founder of CONNEQT. “It’s a great honor to be able to bring their expertise to our company, and I look forward to seeing what they accomplish.”

To learn more about CONNEQT’s parent company and the patented SphygmoCor® technology used in upcoming products, visit cardex.com. To stay informed about CONNEQT and its product deployments, visit conneqthealth.com and register to stay “connected”.

About CONNEQT:

In the summer of 2021, CardieX announced its new subsidiary CONNEQT, a digital health company focused on providing direct-to-consumer vital signs monitors, wearables and apps. The products, which are expected to begin launching in late 2022, will use the same FDA-cleared and patented SphygmoCor® technology that has been used in medical devices for more than 20 years by CardieX subsidiary ATCOR.

About CardieX:

Global health technology company CardieX is a leader in heart health technology and blood data analysis. Its subsidiary ACTOR is a global leader in medical devices and digital solutions for hypertension, cardiovascular disease and other vascular health disorders with ATCOR’s SphygmoCor® technology recognized as the industry standard for measuring central arterial pressure waveforms. CardieX’s CONNEQT subsidiary develops and markets home health devices and consumer wearables. CardieX is listed on the Australian Stock Exchange (ASX:CDX).

Lara Rosenbaum, Senior Director of Content Strategy, CONNEQT

Lara Rosenbaum, Senior Director of Content Strategy, CONNEQT

CONNEQT logo (PRNewsfoto/CardieX Limited)

CONNEQT logo (PRNewsfoto/CardieX Limited)

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SOURCE CardieX Limited