Marketing strategy

Ellen Didier shares marketing strategies for B2B companies

Ellen Didier shares marketing strategies for B2B companies

Ellen Didier, Founder and President of Red Sage Communications, Inc., was interviewed by Adam Torres on Mission Matters Marketing Podcast.

Ellen Didier was interviewed by Adam Torres on Mission Matters Marketing Podcast.

Ellen Didier, Founder and President of Red Sage Communications, Inc., was interviewed by Adam Torres on Mission Matters Marketing Podcast.

Beverly Hills, Feb 17 10, 2022 (GLOBE NEWSWIRE) — In this interview, marketer Ellen Didier talks to Mission Matters about the importance of using advanced, integrated marketing approaches that support business goals and generate leads.

Listen to Ellen Didier’s full interview with Adam Torres on the Mission Matters Marketing podcast.

What mission matters to you?

Didier says she is driven by a desire to drive results by helping clients align their marketing strategy with their business goals, executing a wide range of traditional and digital services focused on brand awareness and revenue generation. income. His marketing company, Red Sage Communications, helps clients grow through results-driven brand visibility and lead generation services.

“We align our marketing with our clients’ goals so that ultimately marketing spend is targeted, tracked and effective.” she says.

How did it all start?

Red Sage was founded in 2006 and has grown to become North Alabama’s largest communications agency. The name indicates the company’s dedication to helping customers stand out and be visible in their industries, as the color red stands out, while providing sound, practical and strategic advice.

Didier’s professional journey began in a small marketing company focused on providing marketing services to pump distributors and other industrial and B2B customers. Red Sage was working with B2B clients long before social media and the need for a digital presence became big tools in the toolbox. to grow and evolve, growing the business rapidly.

Tell us more about red sage.

“Red Sage is an integrated, full-service, value-driven agency focused on developing and utilizing a wide range of marketing tools to build brands and connect clients to their audiences,” explains Didier.

Its 17 team members include account services professionals, as well as specialists in design, video, social media, digital marketing, web design and public relations. With its breadth and depth of expertise, she explains, Red Sage is the perfect agency partner for companies looking to grow through goal-driven marketing executed by a team of trusted experts.

“We have dedicated account executives who build strong relationships with clients while serving as extensions of the client’s leadership team,” she says, noting that good marketing requires a deep understanding of goals, industry and a company’s competitive landscape.

What do you think of the range of social media platforms?

Linkedin is the best tool for most B2B companies, she says, because of its advanced ability to target prospects and potential employees. Other suitable platforms to grow your business and support recruiting efforts are Twitter, Facebook, and Instagram, depending on a company’s target audience. Tiktok is used by B2B companies in their recruiting efforts to reach younger members of the workforce and recent high school graduates.

What’s next for Red Sage?

Red Sage is on a trajectory of continued growth and investment in its team, notes Didier. He is also focused on integrating the latest tools into his offerings as he grows his team, continuing to develop new business while serving existing customers and helping them grow as well.

To learn more, visit Red Sage Communications in line.

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