Digital marketing

E-Web Marketing explains how to improve paid advertising

popular social media platforms

Sydney, Sept. 22, 2021 (GLOBE NEWSWIRE) — E-Web Marketing, a Sydney-based digital marketing agency that uses a holistic approach, has repeatedly offered improvement of paid advertising campaigns using Google Ads and social media. This was explained in a blog post explaining the importance of excluding people who are not likely to be interested in the product or service, thereby reducing unnecessary paid advertising spend. This requires the use of negative keywords for the paid search campaign and the consideration of various factors, such as targeting level, use of lists or keywords, and different keyword match types. negatives.

Sam Shetty, CEO of E-Web Marketing, says, “Just like eating healthy and getting enough exercise, adding and refining the negatives is a never-ending commitment. You will need to constantly work on it in order to keep your paid search campaigns optimized and running as cost effectively as possible. The good news is that it gets much easier the more you practice. And once you master it, your expertise in paid search negatives will allow you to play at a much higher, aggressive, and more profitable level than your competition.

At the highest level of targeting using negative keywords, it is possible to exclude impressions for entire paid ad campaigns. For example, for luxury brands, impressions would not be wasted for searches containing the words “cheap” or “free”. Thus, these words can be used as negative keywords at the campaign level. On the other hand, negatives can be used to exclude impressions at the ad group level.

Negatives can be added as keyword lists or combined keywords with a match type. And more negatives can be uncovered using the Keyword Research Tool or by filtering the Organic Keyword Report in Google Analytics for any words that get hardly any conversions despite many clicks. And it is also possible to exclude certain impressions without using negatives by simply applying some tips on advertising and conversion rate optimization. Text ads can be the best way to qualify and screen people before they click.

At the same time, E-Web Marketing also wishes to emphasize the advantages of each of the social ad platforms to reach target audiences. The marketing message can be delivered through Facebook Ads, Instagram Ads, LinkedIn Ads and Twitter Ads, to reach the desired audiences on the social media platforms they prefer the most.

The social media advertising service provided by E-Web Marketing has a number of features. First, it allows the client’s business to reach their target market using interests, behaviors, demographics, lookalikes, customer lists, website activities, industries, titles post office, etc. It also uses various forms of creative ads, such as carousels, videos, link ads, local ads, prospecting forms, etc., to ensure that the message matches the audience. Additionally, split testing is used to test every aspect of the campaign.

The social media advertising service has also been optimized for mobile to effectively target the client’s audience by focusing on mobile phones where they spend most of their time. The service also offers full transparency, providing the customer with comprehensive data analytics for every impression, like, click, reach, share, comment, fill out a form, watch a video, and more. And finally, they will use powerful tracking pixels on virtually all types of websites, such as e-commerce platforms and WordPress, to monitor user activity, conversions, and goals.

Founded in 1988, E-Web Marketing has grown into an award-winning company that has helped 3,000 global and national organizations dramatically improve their site traffic, conversions and brand awareness. Their mission is to help clients expand their digital presence using targeted strategies that provide the best value for money.

Those who want to know more about the different Facebook, Instagram and Google Ads strategies to help improve paid advertising campaigns, you can check the E-Web Marketing website or contact them by phone or email.


For more information about E-Web Marketing, contact the company here:

Electronic Web Marketing
Sam Shetty
1300 785 122
[email protected]
Suite 701, South Tower, 1 Railway St, Chatswood NSW 2067