Social media marketing

How much automation is too much?
Social media marketing

How much automation is too much?

PHOTO: Adobe Automation tools have streamlined processes and made life easier for marketers as they try to juggle…
Should leaders be active on social media?
Social media marketing

Should leaders be active on social media?

PHOTO: unsplash Have you ever had the feeling that things don't match up exactly? Like when a salesperson…
Jump on the rise of Xiaohongshu, China's fastest growing social media marketing platform
Social media marketing

Jump on the rise of Xiaohongshu, China’s fastest growing social media marketing platform

China's e-commerce industry is predicted will be worth around $175 billion by 2024. This is amazing news.With over…
Social Media Marketing: Cheat Sheet for Hotels
Social media marketing

Social Media Marketing: Cheat Sheet for Hotels

Social media marketing in the hospitality industry is an effective technique for hoteliers to connect with potential visitors,…
Social Media Demographics by Platform
Social media marketing

Social Media Demographics by Platform

Social media marketing can make or break an e-commerce business. But knowing which social site to focus on…
Digital marketing jobs have been increasingly more in demand. This means that your competitors are hiring digital marketers to take their businesses to the next level — and businesses that keep looking at social media marketing as a small item on their large task list will get left behind, writes digital marketing consultant Shana Bull. (Rawpixel / Shutterstock)
Social media marketing

Yeah, it takes work and skill

When people think social media marketing is easy, I have to laugh. After 12 years of managing social…
3 Social Media Trends Impacting Marketing in 2022
Social media marketing

3 Social Media Trends Impacting Marketing in 2022

Although brands have been using social media to market their products and services for over two decades, major…
How can you effectively measure social media marketing?
Social media marketing

How can you effectively measure social media marketing?

Social media ROI is one of the most important key performance indicators (KPIs) in marketing. It is often…
5 Social Media Marketing Strategies for Your Restaurant Business
Social media marketing

5 Social Media Marketing Strategies for Your Restaurant Business

Bernadine Racoma, content manager at WorkSmartr.comexamines how restaurant businesses can leverage the power of social media. A savvy…
Discovery+ on the “radical” shift to social media marketing
Social media marketing

Discovery+ on the “radical” shift to social media marketing

Discovery is "radically changing the way it advertises" by switching to social media marketing to boost Discovery+ subscriber…