Marketing

Content-to-Commerce is the new smart commerce, Marketing & Advertising News, ET BrandEquity
Marketing

Content-to-Commerce is the new smart commerce, Marketing & Advertising News, ET BrandEquity

Representative image (Source: iStock)Consumerism has taken a paradigm shift in contemporary times. Unlike the days of paid ads,…
How Omega and Swatch used industry marketing techniques to promote the MoonSwatch
Marketing

How Omega and Swatch used industry marketing techniques to promote the MoonSwatch

Among the main things that infuriate watch lovers are replicas, fashion watches and battery-powered movements.And yet the $260…
Brands now rely more on digital influencers: book
Marketing

Brands now rely more on digital influencers: book

Business oi-PTI | Posted: Saturday April 2nd, 2022, 5:53 PM [IST] Brands now rely more on digital influencers,…
Marketing Executives and IT Professionals Among Top 10 PMET Vacancies in 2021
Marketing

Marketing Executives and IT Professionals Among Top 10 PMET Vacancies in 2021

JOBS IN DEMAND Information technology and multimedia development roles such as software, web and multimedia developers, and systems…
30 crazy facts about social media that marketers need to know
Marketing

30 crazy facts about social media that marketers need to know

Social networks has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok…
A safe way to create 'Aha!'  winning moments and customers, Marketing & Advertising News, ET BrandEquity
Marketing

A safe way to create ‘Aha!’ winning moments and customers, Marketing & Advertising News, ET BrandEquity

Image used for representational purposes/iStock Doing business is no longer about selling and making a profit. Today's ever-active,…
Three simple recommendation strategies for your business
Marketing

Three simple recommendation strategies for your business

Graham McGregor is a marketing consultant. OPINION: Here are three sponsorship strategies you could use in your business…
Morning Brew surpasses 4 million subscribers as it seeks to grow with mergers and acquisitions
Marketing

Morning Brew surpasses 4 million subscribers as it seeks to grow with mergers and acquisitions

Alex Lieberman and Austin Reif on Monday, January 20, 2020 --NbcuniversalMorning infusion is ready for adulthood.What started as…
Allison Canzanella
Marketing

Allison Canzanella, tour marketing executive, dead at 32 – Billboard

Tour Marketing Director Allison Canzanella died Saturday at New York Presbyterian Columbia University Hospital in Manhattan with her…
When Competitive Praise Benefits Your Brand
Marketing

When Competitive Praise Benefits Your Brand

When it comes to engaging with competitors, most brands take an adversarial approach - think of the age-old…