Attracting and retaining patients is and always will be one of the main challenges for medical practices, which is why marketing is a must for doctors. However, knowing where to spend your time and effort can be daunting, so it’s important to focus on the most effective marketing strategies for medical practices.
Lucky for you, we have a list of the top five marketing strategies that will help you attract new patients to your practice.
Strategy #1: Generate reviews to build word of mouth and trust in your medical practice
Some medical practices live or die on patient referrals and reviews, so they are an essential part of medical practice marketing.
Indeed, according to a 2020 Software Advice Patient Survey*nearly three-quarters (71%) of patients surveyed use online reviews as the first step in finding a new doctor, so your online reputation is often the first impression you make on potential patients.
For more information on the importance of patient reviews and how patients use reviews when finding a doctor, read the full report: How Patients Use Online Reviews.
Physicians looking to improve their online presence should consider taking the following steps:
Designate or hire a staff member to monitor and manage the presence of online reviews for the medical practice as a whole as well as for individual physicians.
Evaluate software that integrates with practice management systems to automate the recruitment assessment process.
Keep the patient experience in mind, from admission to diagnosis, ensuring all communications are courteous and clear along the way.
Consider investing in a healthcare CRM system with features designed to help healthcare professionals market their practices.
Strategy #2: Create an optimized website to attract as many new patients as possible
If you don’t have a website, you’re already less marketable to patients. According to a 2019 Software Advice Patient Experience Survey**82% of patients prefer a doctor’s office with a website, but only 56% of primary patient care providers had their own website dedicated to the medical practice, but no more than a quarter of patient care providers.
Fortunately, having an optimized and attractive website has never been easier. Whether it’s hiring a contractor or service to build one for you from scratch or using a website builder like Wix Where square spaceyou can create a reasonably good optimized website where you can host important information that patients look for when choosing their provider.
When considering your website, it’s important to consider a few factors:
Make sure it’s mobile-friendly
It’s safe to assume that most people who find your website will do so on a mobile device. It is therefore absolutely essential that your website is mobile-friendly. The difference between a normal website and a mobile-friendly website is that a mobile-friendly website will have a more flexible structure.
Mobile-optimized websites are standard fare for almost all website developers and builders these days, but check your option to make sure mobile optimization is available when building your website.
Include the services you provide
Make sure you have a visible and easily accessible link to all the services and treatments you provide to someone on the homepage, as well as in any drop-down menus you include on the homepage. You can also include a link to your patient portal as well as.
You can use lead forms related to your appointment system in order to capture new patients by simplifying their transition from consulting your services to booking. In fact, these prospect forms should be a key part of your healthcare marketing strategy.
Point: Keep your lead forms accessible and easy to fill out. Patients will be confused if the form is unnecessarily long just to book an appointment. If you need more patient information, wait until after their appointment to get what you need.
Strategy #3: Start content marketing by creating a blog to position yourself as a competent and trustworthy practitioner
Writing consistent content for a blog can be time-consuming, but it’s an essential part of any content marketing strategy for medical practice marketing. You can increase traffic to your website, help build brand awareness and reputation, and position yourself as a knowledgeable and trusted provider for current and future patients.
Make sure to keep each piece of content focused on a particular topic. Your content should be concise and informative so that your reader can get the most out of it. Research your topic and find what other people are writing about and try to find gaps in their content that your knowledge and expertise can fill to make your content stand out more.
Remember that when it comes to medical and content marketing, written blogs aren’t the only viable format. Infographics, videos, and patient testimonials will also help your content marketing strategy in attracting and engaging your patients.
Strategy #4: Keep your search engine optimization (SEO) strategy localized in your region to get the most relevant patients
SEO improves the likelihood of you being found via online searches and can help drive traffic to your website for free as long as your website is properly optimized. As a medical practice, it’s important to attract as many local patients as possible so that when someone types”[type of] doctors in [city]in the search engine, your medical practice is one of the first to appear.
You want to be one of the top three listed here before the “See All”, and you will only achieve that by having a targeted SEO strategy.
The first step is to make sure you have an official business page on all online directories that list your business name, location and contact information. This includes Google, your Yelp website, Healthgrades, Vitals, and any social media platforms you create content for.
The more directories, review sites, and social media pages with information about your business, the better, as it gives search engines confidence that you are a genuine, reliable business. that the searcher is looking for.
Strategy #5: Use social media to share your blog content and connect with patients
According to Pew Research Center, about 70% of Americans say they use at least one social media site. Having a social media presence helps you attract new patients, especially if you feature patient testimonials or have a patient referral plan in place. Social media is an essential part of your digital marketing strategy.
Your healthcare organization’s social media page is more than just a place to share photos and opinions. Instead, think of each of your social media pages as another business directory where you can provide patients with a way to quickly contact you. Prominently include your phone number, email address and location.
Social media advertising is also a great way to help you reach patients in your area who might not otherwise know your practice exists.
In order to have a successful healthcare marketing strategy on social media, consider the following:
Be consistent and organized
Properly optimize your content
Be interactive with patients who respond to your messages
Post regularly to encourage engagement
Use real photos and content from your doctor’s office, not generic screenshots
Drive patients to your website by sharing content from your blog
There is always more to learn when it comes to improving your medical practice
Implementing these five healthcare marketing strategies will help increase your ability to reach new patients. Marketing for medical practices can seem daunting, but with just a little concerted effort on your part, you’ll rank higher in searches, get more patient reviews, and create a strong brand that new patients can trust. .
And don’t forget, once you’re ready to compare medical software options, our team of advisors are always ready to help you find products that meet your unique needs.
*Main Patient Experience Survey, 2020
Software Advice conducted this survey in 2020 of over 1,000 patients in the United States to learn about patient experiences with healthcare practices. We used screening questions to narrow down the number of respondents to 990 with relevant backgrounds and experiences. We have formulated the questions in such a way that each respondent fully understands their meaning and the subject matter. For more information see our methodologies page.
**Main Patient Experience Survey, 2019
Software Advice conducted this survey in 2019 of over 500 patients in the United States to learn about patient experiences with healthcare practices. We used screening questions to narrow the number of respondents to include only those with relevant backgrounds and experiences. We have formulated the questions in such a way that each respondent fully understands their meaning and the subject matter. For more information see our methodologies page.
To note: The information contained in this article was obtained from sources believed to be reliable. Featured apps are examples to show functionality in context and are not intended to be endorsements or recommendations.