Digital marketing

BC Digital Marketing Program Partners with National Charity to Offer Scholarships for Indigenous Peoples

BC Digital Marketing Program Partners with National Charity to Offer Scholarships for Indigenous Peoples

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The new effort, led by Jelly Academy and Indspire, will see 20 Indigenous students learn industry fundamentals

If you’re a native person looking to join the digital marketing industry, here’s a chance to get a head start.

Jelly Academy—a course created by Fort Langley-based Jelly Digital Marketing and PR— partnered with a national charity Inspiration to provide 20 full scholarships to Aboriginal students.

“We’re excited to see more Indigenous people joining the industry,” said Jelly founder Darian Kovacs. BC Business. “We are working to equip more Aboriginal people with these skills so they can find jobs immediately.

During the six-week part-time course, fellows will learn the basics of search engine optimization (SEO), digital advertisements, Google Analytics, social media and public relations – no prior knowledge is required. necessary.

The scholarships are available for members of the Indspire community. Recognized by Charity Intelligence Canada like a Top 10 impact charities for five consecutive years, the Ontario-based organization has invested in First Nations, Inuit and Métis education.

By partnering with Jelly, Indspire aims to help close a noticeable gap between Indigenous and non-Indigenous workers. In 2016, only 2.2% of Canadian tech employees were Indigenous, a 2019 Ryerson University Study Remarks.

“This new partnership with Jelly Academy is exciting for several reasons,” said Rebecca Chartrand, vice president of programs and student success at Indspire, in a statement. “Not only is this an important new opportunity for Indigenous learners to grow in areas where they have historically been underrepresented and underserved, but it also represents the genesis of an exciting new relationship between Indspire and Jelly Academy.

Jelly Academy is also partnering with the BC-based company First Nations Technology Council and charity NPower Canada to provide scholarships to Aboriginal and other students. Another partner is Best Buy Canadawhich is committed to providing equipment to scholarship recipients who do not have it. “We both saw [Indigenous people] wanting to get into this business, but one of the hurdles was having the right, quality equipment to do the job,” says Kovacs.

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Thanks to these alliances, Jelly Academy graduated just over 40 scholarship students last term. With the program now running four times a year, Kovacs hopes to keep the momentum going. “If we can continue to see 30 to 40 Indigenous students entering the digital marketing and technology sector each term, that’s the goal,” he says, adding that “160 per year would be amazing.”

Reflecting on being an Indigenous business owner over the past year of awareness and discovery, Kovacs admits it has been a struggle. “It was so depressing and sad,” he recalls. “So it’s our little way of saying, OK, I can wear an orange shirt, I can put an orange sticker on social media. But if we can get scholarships to train students with certificates and jobs, that could help. It was our practical way of helping.