Tour Marketing Director Allison Canzanella died Saturday at New York Presbyterian Columbia University Hospital in Manhattan with her family by her side. She was 32 years old.
Canzanella was vice president of marketing for the brand new UBS Arena in Belmont Park, NY, at the time of her death. She helped open the approximately 18,000 capacity arena as the new home of the NHL Islanders and hosted Harry Styles for the arena’s first concert on November 28.
“Allison has been integral to the launch of UBS Arena,” said Ethan Brown, senior vice president, marketing and community relations, UBS Arena. “His enthusiasm, professionalism and cheerful spirit were unmatched. We have tragically lost a key member of our team. Allison will be greatly missed both professionally and personally.
Born June 7, 1989 in Hackensack, New Jersey, Canzanella grew up in Hazlet, NJ and has also lived in New York, Chicago and Jersey City. She graduated from Mary Mount Manhattan College before entering the live entertainment industry.
Canzanella has spent over a decade working in live entertainment, getting his start at the PNC Bank Arts Center in Holmdel, NJ. After that, she moved on to Live Nation where she worked as a publicity coordinator before landing at AEG Live in 2014. While at AEG Live, Canzanella worked under AEG NY’s Chief Marketing Officer Kathi Scharnikow. Scharnikow, who stayed in close contact with Canzanella even after she left AEG, says her mentee had an unparalleled love for music and was a great marketer.
“There was nothing you couldn’t give him,” says Scharnikow Billboard. “She progressed so quickly because she really understood our business and she worked incredibly hard.”
Her knack for tour marketing helped her rise quickly through the ranks at AEG, where she worked on smaller shows to organizing full-scale tours for major artists including Mumford and Sons, Paul McCartney and Billy Joel.
On top of that, Scharnikow says, “She was so fun to be around. One of the last things I texted her was that I missed her smiling face.
The joy Canzanella brought to the office was something his former Madison House partner colleagues mike luba and Don Sullivan also highlighted his stint with the promoter.
“She was very special to our family,” says Madison House partner Don Sullivan, who recruited Canzanella from AEG. Sullivan worked with Canzanella while with AEG and was determined to have her talents at Madison House where she worked from 2016-2020 as the promoter’s marketing manager.
“I’ve been doing this for over 30 years and she’s been the best marketing manager I’ve ever had,” adds Sullivan.
Canzanella moved to Chicago to work alongside Sullivan at Madison House. She worked on tours for luck the rapperMumford & Sons, Bob Dylan and Paul Simon. Canzanella left Madison House during the tour hiatus due to the pandemic, but Sullivan says he plans to bring her back to Madison House in the coming months.
Canzanella is survived by his mother Diane Canzanella, his stepfather Donald Knoll, his brother Thomas Canzanella and his grandmother Barbara Grattagliano.
A service for Canzanella is scheduled for Thursday in New Jersey. In lieu of flowers, the family is requesting that donations be made in Canzanella’s name to a non-profit organization 5 Under 40which provides medical, wellness, educational and beauty services to women under 40 who have been diagnosed with breast cancer or have a BRCA mutation.