The editors of Solutions Review have compiled some of the best social media marketing certification programs that social media managers and professionals should consider.
Social media is one of the fundamental pillars of modern marketing strategies. But since each platform has unique requirements, parameters, and trends to adhere to, social media marketing isn’t always as simple as many imagine. As the industry evolves, aspiring and active social media marketers who wish to maintain or grow their expertise must invest in their continuing education to keep advancing in their social media marketing career.
With that in mind, we’ve compiled some of the best social media marketing certification programs available online. These are comprehensive programs designed for students looking to develop or optimize their expertise with a degree or professional certification. Click the GO TO CERTIFICATION link to learn more about each course and register.
The Best Social Media Marketing Certification Programs
Course title: Specialization in Social Media Marketing in Practice
OUR OPINION : This certification comes from the Digital Marketing Institute and is for entry-level marketers who want to learn more about social media marketing with a hands-on learning opportunity.
Provider: Coursera
The description: Social media marketing is constantly evolving in response to new trends and social media best practices. With this course, students will spend approximately four months learning how digital, social, and mobile technologies are changing consumer behavior and will help them learn how to use these technologies to influence the buyer’s journey, reach and engage audiences, and Moreover. The certification program includes four courses covering the fundamentals of social media marketing, social content strategies, and platform-specific marketing on platforms such as Twitter, Facebook, LinkedIn, and YouTube.
Course title: Become a digital marketer
OUR OPINION : Designed for students looking to start their careers in digital marketing, this introductory program will equip students with the real-world experience skills needed to succeed in their careers.
Provider: audacity
The description: Udacity has collaborated with industry leaders such as HubSpot, Google, Facebook, Hootsuite and other brands to develop a curriculum that will give students a 360 degree view of digital marketing. Students who enroll in this course will learn content marketing, social media marketing, SEO optimization, advertising campaigns, analytics, email marketing, social media advertising, etc. . There are no prerequisites for this course, and students who devote 10 hours per week to the program can expect to complete it in about three months.
Course title: Professional Certificate in Social Media Meta Marketing
OUR OPINION : Facebook is one of the most valuable social media platforms for marketers, so it’s important to know how to use it. This course is designed to take beginners and equip them with the Facebook marketing skills they need to be fully ready for the job.
Provider: Coursera
The description: Developed for beginners with little to no experience, this online certification can be completed in approximately six months. Students will learn marketing content development, ad management, performance advertising, brand development, paid ads, Instagram marketing and more. The course includes lectures, readings, assignments, and hands-on projects to help each student develop their social media marketing skills.
Course title: Professional Degree in Digital Marketing and Customer Engagement
OUR OPINION : Social media marketing requires skills that go beyond the social platforms you work on. With this course, students will understand how customers interact with your brand on social media, email, and other online platforms.
Provider: edX
The description: This course may not be exclusively focused on social media, but it covers the crucial tools and techniques that every marketer must have at their disposal if they wish to develop and maintain meaningful social media strategies. For example, students will learn how to develop lasting relationships with customers, analyze how an audience interacts with various digital channels, and better understand how potential and active customers interact with a brand online.
Course title: Advanced certification training in mobile marketing
OUR OPINION : This course will equip students with the mobile marketing skills to become experts in launching effective advertising campaigns and integrated social media marketing strategies.
Provider: SimpleLearn
The description: Students taking this course will develop the mobile marketing skills they need through self-paced learning, instructor-led options, three separate projects, and a final mock test. The course will train its students to become experts in campaign management, mobile advertising, content marketing, app marketing, location-based marketing, responsive web designs, mobile marketing analytics, and other skills that every media marketer needs. social will need at his disposal.
Course title: Advanced Social Media Certification Training Course
OUR OPINION : With over 60 hours of learning material and industry-based projects, this course will help marketing professionals explore the intricacies of social media marketing and gain the skills they need to make a career out of it.
Provider: SimpleLearn
The description: This is one of the most comprehensive certification programs for professionals looking to get into the social media marketing field. Students who enroll in the program will gain in-depth knowledge of social media functions, YouTube and video marketing, Facebook marketing, advertising, and social media tools. The certification also includes advanced explorations of social media marketing, content marketing, and web analytics. Upon completion, students will have the skills and knowledge to elevate their brand, execute effective social campaigns, and further grow their careers.
Course title: Fundamentals of digital marketing and social media
OUR OPINION : Developed by active industry professionals, this part-time online course will give you insight into the strategies and information you need to succeed as a digital marketer.
Platform: Canadian Digital Marketing Academy
The description: This course aims to provide its students with real-world applications and tools for marketers of all experience levels. Topics covered include managing social media campaigns across platforms, understanding SEO, delivering memorable user experiences, and using tools like big data, AI, chatbots, marketing content, etc. The course includes over twenty hours of material divided into sixteen modules for digital and social media marketing, several quizzes and a final assignment. Students will also have access to a dedicated Success Coach who can provide additional support during the course.
NOW READ: The Best Social Media Marketing Books to Add to Your Reading List
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William Jepma is an editor, writer and analyst at Solutions Review which aims to keep readers in all industries informed and excited about the latest developments in enterprise resource planning (ERP), customer relationship management ( CRM), Business Process Management (BPM) and Marketing Automation. You can connect with him on LinkedIn or reach him via email at [email protected]
