Digital marketing

4CED Officials Highlight Agency’s Digital Marketing Efforts

4CED Officials Highlight Agency's Digital Marketing Efforts

FARMINGTON — Members of the San Juan County Commission received a half-hour briefing on the work of Four Corners economic development officials during their Aug. 17 meeting, a presentation focused on digital marketing efforts of the agency.

Arvin Trujillo, CEO of the organization, said Four Corners Economic Development is working hard to diversify the economy throughout the region, not just San Juan County. One of his main vehicles for achieving this goal, he said, is his new websitewhich was launched on April 1 with a $20,000 grant from the Merrion Family Foundation.

Trujillo previously said that 4CED identified the need for a new website last year and contracted with the Golden Shovel Agency – an economic development marketing company based in Little Falls, Minnesota, which puts the emphasis on website development and the online community – to produce it.

Chris Hunter, a 4CED consultant, briefed the commissioners on the details of the new site, outlining how it represents a substantial improvement over the agency’s old site.

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Arvin Trujillo

“(Four Corners Economic Development) had a website, but the metrics, the ability to get people to stick with it, was minimal,” he said. “It was a start, but it wasn’t much.”

The new site offers easy-to-access information about San Juan County communities that has never been compiled in one place until now, Trujillo said. Hunter said the material is already attracting attention, pointing to the fact that the average viewer spends more than 8 minutes on the site. The average time a viewer spends on a typical economic development site is less than two minutes, he said.

That means people are finding value in the site, he said.

The agency has also launched new Facebook and LinkedIn pages that also contribute to the region’s digital marketing effort, Hunter said.

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