There have been notable changes in social media trends for businesses in recent years. In 2022, trends are expected to take a new shape due to the prolonged changes.
It won’t be enough for businesses to figure out how they will take advantage of the massive social media following next year. Additionally, they should also ask about the types of new social media trends that can be expected in 2022.
So which social media trends are likely to dominate in 2022? Here they are:
TikTok will play an important role
TikTok has seen phenomenal growth. It saw a 61% year-over-year increase in mentions in 2021. Additionally, it recorded itself as the first non-Facebook app to reach 3 million downloads globally.
The rapid growth indicates that the social media platform has gained immense popularity. Additionally, TikTok offers unique opportunities to engage businesses with potential customers. And, many brands use TikTok to market their products or services.
With the help of TikTok, brands can engage with their audience and showcase their brand personality.
In 2022, you can expect more brands to take advantage of TikTok’s growing popularity to increase awareness and reach new audiences.
Brands will aggressively try to reach new audiences
In 2022, reaching new audiences will be the top priority for businesses. Their main concerns are likely to include:
- Reach new audiences
- Increase brand loyalty
- Improve customer services
Businesses need to stay active on social media and regularly post trending content to build up their follower base.
Additionally, businesses should build deeper relationships with their existing audiences. And they should engage with subscribers through interactive elements like polls, Q&As, and live videos.
Companies will make dedicated social media hires
In 2022, social media will act as a powerful business tool. And social media is not only a tool to generate brand awareness, but also revenue.
Businesses need to take user-generated content on social media seriously because it has a significant impact on consumers’ buying decisions.
As social media marketing is likely to play an important role in revenue generation in 2022, companies will hire dedicated people to run social media campaigns instead of having a busy marketing team work with social media as as a side project.
The underlying idea is that businesses need to prioritize social media because they will miss the opportunity to optimize platforms to turn them into revenue generators otherwise.
With a dedicated social media team, businesses can monitor social analytics, participate in industry-specific conversations, experiment with new platforms and trends, and more. And it will help build a strong brand image and generate more leads for conversion.
Companies should hire a social media manager to build their social media strategies and interact with their online audiences. They should structure the tone, voice, and conversation behind your brand to appeal to its audience.
Augmented reality to gain importance
In 2022, augmented reality (AR) will become a preferred way for consumers to try out products and interact with brands.
Although AR has been around for a few years now, it has grown in popularity in recent years. Brands are now increasingly using augmented reality to allow potential customers to test their products before buying them.
AR has proven to be an effective tool for increasing business revenue over the past few years. Additionally, AR can increase click-to-buy rates by 33%.
Given its popularity, AR is likely to be a hot option among customers trying to buy products in 2022.
AR has already proven to be an effective way to reach people and get results compared to other forms of advertising and marketing.
Investments in Twitter and Instagram will increase
Businesses are seeing higher ROI from Instagram and Twitter. Although these are not new social media platforms, they have had a noticeable impact on businesses in recent years. For example, Twitter reached nearly 200 million monetizable daily active users in Q3 2020, up 29% year-on-year.
Similarly, Instagram saw an increase of nearly 14% between 2019 and 2020 in the time spent by its users on the app. It averaged 30 minutes a day. It has had the highest growth in engagement out of all other social media platforms.
As businesses find success with Twitter and Instagram, you can expect more businesses to invest in both platforms in 2022.
According to projections, 70% of companies plan to invest in Twitter in 2022 and 63% in Instagram.
Influencer marketing will mature
The use of influencer marketing is becoming popular day by day. And the pandemic has given a strong impetus to the use of micro-influencers and nano-influencers.
As many businesses have seen positive results using influencers during the pandemic, the practice will likely gain substantial momentum in 2022.
The increased use of influencers on platforms like TikTok has already yielded positive results.
Additionally, the alignment between social media and e-commerce has increased significantly. As such, you can expect to see more influencer partnerships in 2022.
Social advertising will become more complicated
Google has planned to phase out tracking cookies by 2023. As a result, you will see the death of the third-party cookie in 2022. So many marketers will have to stop their existing strategies as social advertising evolves.
But there is no need to worry because there are many very effective advertising options that do not require third-party cookies. For example, there is user-generated content, targeted and personalized advertisements on social media platforms, email marketing and search engine retargeting campaigns.
Instead of using third-party cookies, you may have the ability to develop a data-driven strategy using metrics to understand your users’ interests and preferences on a deeper, more personal level.
Consumers will expect more snackable content
In 2020, social media platforms, such as TikTok, Facebook, Instagram, and Snapchat, published shorthand or branded snack content to educate consumers about brands. In 2022, you can expect more content like this on social media.
The increase in social selling requests
In 2022, you can expect to see an increase in social selling. You can think of this as a consequence of social media channels’ efforts to create a native shopping experience so users can purchase products without ever leaving their sites.
Videos will become more important
Video will gain prominence across all social media platforms in 2022. Expectations are that businesses will likely use shorter videos with short, engaging, and digestible content.
In 2022, you can’t escape social media. Instead, you need to reorient your strategy to manage the trends that will prevail next year.
Posted on February 19, 2022